Numbers do not lie and here are some statistics that you should know on why if you are not using video marketing you should.
85% of all internet users in the United States watched online video content monthly on any of their devices (Statista, 2018)
25-34 year olds watched the most online videos, with adult males spending 40% more time watching videos on the internet than females (Statista, 2018)
54% of consumers want to see more video content from a brand or business they support (HubSpot, 2018)
87% of marketing professionals use video as a marketing tool (Wyzowl, 2019)
Videos are a consumers’ favorite type of content to see from a brand on social media (Animoto, 2018)
73% of consumers claim that they have been influenced by a brand’s social media presence when making a purchasing decision (Social Video Marketer Trends report, 2018)
80% of marketers also claim to be satisfied by the ROI of video ads that they have posted to social media (Animoto, 2018)
Video marketers get 66% more qualified leads per year (Optinmonster, 2019)
93% of marketers say they’ve landed a new customer thanks to a video on social media (Optinmonster, 2019)
The average user spends 88% more time on a website with video (Forbes, 2018)
72% of people would rather use video to learn about a product or service (Wyzowl, 2018)
Viewers are 95% more likely to remember a call to action after watching a video, compared to 10 percent when reading it in text format (Forbes, 2017)
Mobile video consumption grows by 100% every year (Forbes 2017)
A third of all the time people spend online is dedicated to watching videos (Forbes 2017)
A single minute of video content is the equivalent of 1.8 million words (Forbes 2017)
80% of customers remember a video they’ve watched in the last month (HubSpot)
39% of business decision-makers contact a vendor after viewing a branded video (HubSpot)
92% of people who consume mobile videos share them with other people (Forbes 2017)
Video is shared 1,200% more than both links and text combined
60% of viewers will engage in a video post before a text post (Diode Digital)
Convinced in the power of video marketing now? As one of the fastest-growing and most in-demand forms of marketing out there, video marketing stands out as one thing you should be using right now. Click one of the links below to learn more.
