In the last five years Digital Media has changed significantly. People are using less of their laptops and desktops and spending most of their time using their phones and tablets. If you have boosted a post on social media lately then you know what I am talking about; at least 90% to 95% of the views are on a mobile device. Social Media has changed the digital media world and will continue to do so. Connecting with others is more affordable and there are virtually no boundaries on how, when and where people can interact.
Today, content only succeeds if it delivers what consumers want, when and how they want it. Video has become the leading way to influence and engage your target audience. Using video content used to be an option, now it is a must that could make or break the success of your brand. If you use video you are more likely to reach your audience in a search, on social media, and on your website. In today’s world, video is one of the few types of content that provides the value, relevance and flexibility consumers need, all while catering to the on-the-go lifestyle they want.
Broadly speaking companies use video marketing to increase their sales, build brand awareness as well as trust, to keep their current customers informed, and to reach out to potential customers. Video content is a powerful tool for any brand that wants to expand its reach online or enjoy wider audiences.
We have always believed in the power of numbers; they just don’t lie. Click below to look at a few statistics to help you understand exactly how popular video marketing has become in recent years.